theatre
PVR Inox encourages community viewing of movies with “Bada Dekho. Saath Dekho”
8 in 10 South cinema audiences visit a theatre at least once a month: GroupM report
Search for OTTs rose by 380%, theatre releases by 220% in 2022: Google's Year In Search report
Traditional media has lower engagement among 24 and below age group: YouGov
20% of viewership for our Indian originals comes from outside of the country: Gaurav Gandhi of Prime Video