PVR Inox encourages community viewing of movies with “Bada Dekho. Saath Dekho”

PVR Inox has announced the launch of its latest brand campaign “Bada Dekho. Saath Dekho.” The campaign aims to celebrate the joy derived from a shared cinematic journey with a sense of 'togetherness' that blooms when individuals unite in the shared experience while watching a movie on the big screen.

The campaign touches upon this community viewing experience associated with cinema. Bada Dekho. Saath Dekho follows the success of the previous campaign, ‘Fresh Dekho. Bada Dekho.’

The video-centric campaign, conceptualised by Tree Design and produced by SGP Films, has actor Pankaj Tripathi putting forward the rationale in his style. Tripathi has lent his touch to the narrative, with the underlying thought ‘Akele Mein Toh Bass Timepass Hota Hai, Film Dekhne Ka Mazaa Toh Sab Ke Saath Hi Aata Hai’ translating to, ‘Watching a film alone amounts to just whiling away time; the real joy of watching a movie is together, in the theatre.’

Commenting on the campaign, Gautam Dutta, Co-CEO, PVR Inox, said, “We are thrilled to unveil our new campaign, Bada Dekho. Sath Dekho which underscores the unwavering commitment of PVR Inox to celebrate the collective cinematic experience. The new campaign is a testament to the magic that unfolds when individuals from different backgrounds come together to create lasting memories at the theatre that enrich bonds and connections. Cinemas, giant screens, and the thunderous sound, the cinema experience offers a unique atmosphere characterised by the auditorium’s darkness, unfamiliarity with the co-audience, yet a unified sense of awe and appreciation for the content playing on the screen. It goes beyond the reel, emphasising the joy that is truly experienced when we watch a film together. We invite everyone to experience the magic of shared moments and the enduring joy of the big screen."

In this cinematic journey, "Bada Dekho. Saath Dekho" aims to underline the belief that the true essence of cinema extends beyond the screen – it is about the shared memories etched in the hearts of the audience and creating a simulated family for three hours within the confines of the theatre.

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