technology

Global headwinds to have an impact on adex this fiscal year: Rohit Ohri of FCB Group India

Reliance Digital encourages everyone to make friends with technology through its new campaign by L&K; Saatchi & Saatchi

Marketers believe their work provides increasing value despite macroeconomic and labour headwinds: Salesforce report

Potential 2035 economic impact of metaverse in India is $79 to 148 billion per year, says Deloitte

Virtual influencers and AI-assisted characters: A new fad amongst brands in India or a probable fit for brand mascots?

Whirlpool rolls out #Freshisintheair campaign with a new ad highlighting its new Ozone air refresh technology

HCLTech launches its new brand identity and logo

Omnicom's Annalect integrates the tech and creative capabilities of Hangar in India

Ad Stand: Technology, AI, Pickle and Appeals