TAM Media Research

Bihar elections 2025: TV takes 86% of poll ads, BJP leads across platforms

TV ad volumes rise 27%, print grows 26% in H1 2025: Excellent Publicity

Industry worried over 9% drop in TV ad volume in first week of festive season

Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans

How digital is overtaking TV advertising, LV Krishnan explains