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TAM Media Research

TV television adex

Industry worried over 9% drop in TV ad volume in first week of festive season

By Akansha Srivastava

Oct 15, 2024 11:10 IST logo

2 Min read

Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans

Advertising has come a long way from being cerebral and consumer-centric to becoming more tactical and client-driven, say industry veterans

By BestMediaInfo Bureau

Nov 18, 2022 09:36 IST logo

8 Min read

How digital is overtaking TV advertising, LV Krishnan explains

How digital is overtaking TV advertising, LV Krishnan explains

By BestMediaInfo Bureau

Nov 17, 2022 09:26 IST logo

4 Min read

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