SVOD

What will be the game-changing revenue strategy for OTT industry?

Shemaroo Entertainment appoints MX Player's Abhishek Joshi as Head of ShemarooMe

Amazon's ad business alone is worth more than global print ad market: Warc report

Prime Video elevates Gaurav Gandhi to VP, Asia Pacific; Sushant Sreeram to head India

80% of Indians happy to pay a small fee to access ad-free content experience: Samsung Ads study

Indian viewers are more receptive to ads on streaming platforms than those found on social media, reveals Magnite study

AVOD set to overtake SVOD with time: Dentsu's 2023 Media Trends report

MX Player's SVOD service MX Gold to be available at Rs 299 from May 27

SVOD model has a future as viewers are willing to pay for good content: aha CEO Ajit Thakur

India set to be sixth-largest OTT market, SVOD to be growth driver: PwC