Shemaroo Entertainment appoints MX Player's Abhishek Joshi as Head of ShemarooMe

Abhishek Joshi has been appointed as the Head of ShemarooMe. Before this, he worked with MX Player as SVP & Business Head-SVOD (Subscription Business) & Business Partnerships.

He also worked as the Head of Marketing & Business Partnerships at MX Player from October 2018 to April 2021.

In a career spanning over 21 years, Joshi has previously worked with ABP Group as Group Executive-Circulation Sales and Assistant Manager-Brands & Events.

He also worked with Sony Entertainment Network as Senior Manager, On Air Presentation, Research and Strategy, MAX and then as the Assistant Vice President, Marketing.

After that, he was with Zenga Media as CEO. Later, he worked with Sony Pictures Networks India as VP & Head, Marketing & Analytics, Digital Business | OTT | Omni Channel Audience Engagement, then as its Vice-President & Head - Marketing, Analytics & Content Syndication - Digital Business and later he became the SVP & Head - Marketing, Subscriptions & Content Licensing - Digital Business at the company.

Recently, Sandeep Das also moved on from MX Player and joined Jio Studios as Vice President & Head of Marketing. He was working as Vice-President & Head of Marketing at MX Player.

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