Study

CTV to capture nearly 24% of all video ad spend by 2026, reaching $46.3 billion: Report

Bigg Boss Tamil, Telugu and Malayalam drive significant boost in brand metrics, study reveals

All Indian salt and sugar brands have microplastics: Study

Are you being tricked? Study unmasks sneaky 'Dark patterns' in Indian apps

Indian shoppers spent 20% more on orders from marketplaces in 2023: Study

97% of respondents prefer streaming on TV around dinner time with family: Study

60% consumers realise AI's transformative powers: Study

Social media firms gain $11 bn in ads from under-18 users in 2022: Study

48% of Indians expressed the need for more inclusive representation by brands: Study

Is it a good time for marketers to reconsider the role of direct mail in the media mix?