Study

Just 5% more attention can double brand impact: Snapchat-WPP study

Most Indian consumers tune out repeated ads, finds new study

Only 26% of Indian CMOs have responsible AI guidelines in place: Study

Asking chatGPT to make you smarter is actually making you dull, MIT study finds

‘Future of shopping is global, social, and powered by AI,’ says Meta

48% of strategists feel their client doesn’t pay enough: WARC study

Global social media ad spend to reach $247.3bn in 2024: WARC

CTV to capture nearly 24% of all video ad spend by 2026, reaching $46.3 billion: Report

Bigg Boss Tamil, Telugu and Malayalam drive significant boost in brand metrics, study reveals

All Indian salt and sugar brands have microplastics: Study