sponsorship

Study outlines how women’s sports are shifting India’s cultural and marketing outlook

WPBL appoints Komerz India as exclusive sales and sponsorship partner

Punjab Kings teams up with Hell Energy Drink as official energy drink partner for IPL

‘Brand wanted to tap into India’s passion’: Asian Paints signs three-year deal with BCCI

Women cricketers close brand value gap with men as endorsement earnings rise 30–50% post World Cup

Cornerstone Meraki launches CME sports vertical for non-cricket athletes

Ad and sponsorship rates climb 15% for Durga Puja 2025 in West Bengal

BCCI opens bidding for Team India lead sponsor rights; proposals due by Sept 16

Post-Dream11 exit, BCCI hikes jersey sponsorship rates, targets Rs 452 crore deal

Jagannath Puri Rath Yatra 2025 becomes Rs 200 crore ad playground