Snapchat
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                Snapchat bets it all on Gen Z, but can advertisers afford to do the same?
            
                Snapchat's 'Attention Advantage' report faces scrutiny from Indian advertisers
            
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                CEO, PR, legal or marketing? In crisis, is India Inc. still asking, ‘Who’s handling this?’
            
                IAS, DoubleVerify roll out separate attention metrics for Snapchat
            
                Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
            
                FTC’s case ignores reality, says Meta as antitrust trial kicks off
            
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