Snapchat
Just 5% more attention can double brand impact: Snapchat-WPP study
CEO, PR, legal or marketing? In crisis, is India Inc. still asking, ‘Who’s handling this?’
IAS, DoubleVerify roll out separate attention metrics for Snapchat
Snap unveils AI-powered advertiser solutions, Sponsored Snap updates
FTC’s case ignores reality, says Meta as antitrust trial kicks off
Snapchat unveils new brand suitability suite to empower advertisers
Beyond memes, woke slogans and hip-hop: Why brands keep missing the mark with Gen Z
IGAP report analyses social media platforms' compliance with India's IT Rules 2021