Snapchat

Snapchat's 'Attention Advantage' report faces scrutiny from Indian advertisers

Just 5% more attention can double brand impact: Snapchat-WPP study

CEO, PR, legal or marketing? In crisis, is India Inc. still asking, ‘Who’s handling this?’

IAS, DoubleVerify roll out separate attention metrics for Snapchat

Snap unveils AI-powered advertiser solutions, Sponsored Snap updates

FTC’s case ignores reality, says Meta as antitrust trial kicks off

Snapchat launches new advertising format Sponsored Snaps in India

Snapchat unveils new brand suitability suite to empower advertisers

Snapchat parent elevates Ajit Mohan to CBO

Beyond memes, woke slogans and hip-hop: Why brands keep missing the mark with Gen Z