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Shashank Srivastava

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-seasonTelevision
Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season
By Sakshi Sharma
Apr 28, 2023 10:33 IST 10 Min read
Retention vs Acquisition: What is top priority for marketersMarketing
Retention vs Acquisition: What is top priority for marketers
By Shreya Negi
Apr 24, 2023 09:54 IST 7 Min read
JioCinema and Disney Star level-up immersive experience for advertisers; are there any takers?Advertising
JioCinema and Disney Star level-up immersive experience for advertisers; are there any takers?
By Sakshi Sharma
Mar 10, 2023 10:23 IST 6 Min read
How will Disney Star sell IPL advertising on free-to-air channel Star Utsav Movies?Television
How will Disney Star sell IPL advertising on free-to-air channel Star Utsav Movies?
By Sakshi Sharma
Mar 07, 2023 10:41 IST 4 Min read
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023In-depth
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023
By Akansha Srivastava
Feb 28, 2023 10:49 IST 7 Min read
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertisingTelevision
In Star Sports vs Jio battle this IPL season, advertisers weigh in benefits of TV advertising
By Akansha Srivastava
Feb 14, 2023 10:30 IST 7 Min read
Maruti Suzuki's adex to grow by 15-20% in FY24; 70% to go to TV and digitalMarketing
Maruti Suzuki's adex to grow by 15-20% in FY24; 70% to go to TV and digital
By Shreya Negi
Feb 13, 2023 09:50 IST 3 Min read
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinemaIn-depth
IPL 2023: Advertisers weigh in the pros and cons of advertising on JioCinema
By Akansha Srivastava
Jan 25, 2023 10:19 IST 6 Min read
In-depth: What is giving sleepless nights to marketing heads of India's top brands?In-depth
In-depth: What is giving sleepless nights to marketing heads of India's top brands?
By Sakshi Sharma
Jan 17, 2023 09:49 IST 6 Min read
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti SuzukiMarketing
Demand for pre-owned cars is projected to grow at a CAGR of 13% by 2026-27: Shashank Srivastava of Maruti Suzuki
By Shreya Negi
Nov 29, 2022 09:10 IST 3 Min read
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