RSH Global

Buzzwords vs Impact: How can the industry move beyond the nemesis of overhyping and retrofitting?

Brands must adapt to consumers' relationships with new mediums to stay relevant: RSH Global's Poulomi Roy

Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season

In-depth: What is giving sleepless nights to marketing heads of India's top brands?

We need a cleaner, not toxic environment on news channels, says RSH Global's Poulomi Roy

RSH Global to bring back BTL and on-ground engagements in its marketing mix

No point re-branding Fair & Lovely if the product is still sold, says Sunil Agarwal of RSH Global

RSH Global forays into personal hygiene segment with Joy Instant Clean Hand Sanitizer

RSH Global launches 'Joy Sensitive', a personal care range for acid attack survivors

RSH Global appoints Initiative as its Media Agency of Record