Personalisation

Marks & Spencer promotional text raises questions about CRM and AI targeting

CMOs are under pressure, and it is changing what they expect from agencies

What brands must relearn as India’s consumer economy resets for 2030

ROI of UX: Why CFOs and CEOs need to prioritise design

When AI knows your name but forgets your needs, Indians look for a human

Indian channel loyalty market values at Rs 25,400 crore, growing at 14% CAGR: Almonds Ai

The future of programmatic advertising: Key trends shaping 2025

From data to heart, how brands can win in a changing world

Only 6% of India's top websites implement cookie consent banners: Report

Trends shaping digital marketing and how businesses can surf ahead