Marketing

Brands recalibrate their engagement with Vinesh Phogat

Creative tropes brands need to steer clear of this festive season

Hathway and Den partner with INVIDI to bring addressable ads to their networks

Aditya Birla Group unveils new brand positioning: “A Force for Good”

How to personalise marketing without invading privacy

Supply6 invests 35-38% of revenue in marketing for a single-product nutritional solution

Dream11, Maggi, and Tata AIA Life on how YouTube boosts both brand visibility and sales

Amazon’s Kedar Ravangave joins Kotak Mahindra Bank as Marketing Head

Tata Digital elevates Yashwant Kumar to VP, Marketing

Can generative AI become marketers' secret weapon for regional language content?