Marketing

Finding the perfect blend of tech and creativity in brand storytelling

Cinema advertising to surge 30% this festive season

The evolving landscape of performance marketing: Insights from Rory Mitchell of Criteo

Bihar minister Nitish Mishra launches tourism marketing policy

AI to Influencers: Zee engages multiple consumer touchpoints for its Sep lineup

71% marketers aim for creative excellence: WARC x ANA report

Growing 50% YoY, Rs 400 crore gifting platform IGP splurges Rs 83 crore on marketing

How AS-IT-IS Nutrition boosts sales without a dime on e-comm ads

Ad spends on news channels back to normal ahead of festive season

Recipes for successful consumer health campaigns