Marketing

MediaSense acquires R3 to expand in Asia and North America

greytHR appoints Archana Chopda as VP of Marketing

Grand Hyatt Mumbai appoints Khushboo Sangtani as Director of Marketing & Communications

Dolby and LG team up for #LoveMoviesMoreInDolby co-marketing campaign in India

Stellantis appoints Rajiv Rawat as Head of B2B biz and used cars for IAP region

AI prompts to increase the ROAS on performance marketing by 5x

Publishers voice concerns over attribution and fair compensation in affiliate marketing

Raja Naeem returns to Nissan as Marketing and Customer Experience Head

Brand building ‘good karma’; performance marketing reaps its benefits: Sandeep Walunj

In-depth: Luxury for the masses? How premiumisation is shifting India’s consumer landscape