Marketing

Godrej Appliances summer marketing spends up 25%; focus on CTV, e-comm

Kyoorius Creative Awards Night 2025 to take place on May 24

Shreya Badola joins Wit & Chai Group as Group Account Director

Summer heatwave fuels double-digit ad spend rise for cooling giants

One Life Studios appoints Govind Shahi as Strategic Advisor

M Baazar onboards Rakul Preet Singh as brand ambassador

Asian Paints bets on its Ace and Tractor Emulsion products in new campaign

Sheba onboards Sharvari Wagh as brand ambassador

Hexaware names Rahul Dravid its Cultural Ambassador

Mumbai’s spirit runs through MI players in “Play Like Mumbai” campaign