Marketing

How life insurance brands are addressing consumer concerns through marketing

Wakefit takes a snooze at other brands' marketing stunts gone wrong

Ekta Kanchan as the Director of Marketing & Communications at the Westin Mumbai Powai Lake

We allocate 60-70% of adex in reaching out to new customers: FNP CMO Avi Kumar

Clean your data or die by data: Kunal Aman of SAS tells marketers

Shecommerz appoints Sandeep Mina as CEO

Branding in education: Turning promises into purpose

Nazara and Lysto partner to launch blockchain-based 'The Growth Protocol' for digital marketing

Sam & Andy bags integrated marketing responsibilities for Aroma Care

Omnichannel marketing strategies: Insights from Nestle and VIDA at MMA's Data Unplugged