linear TV

What the Tata Play-Sony fallout signals for linear TV’s future

Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content

"Superficial" view of Pay TV: Industry leaders counter decline reports

Reliance-Disney merger may negatively affect other linear TV broadcasters: Karan Taurani

Cost and creative readiness stand out as primary hurdles in CTV advertising space

93% of 18-24s engage with sport on social media at least weekly: WARC

IAB Tech Lab launches Advanced TV Initiative

Most recalled brands during World Cup 2023: Oppo, Thums Up, MRF, Havells, Dream11 get top spots

Collective might needed to bring remaining 100mn households to our fold: IBDF president K Madhavan

Global retail media adex in 2023 to hit $128.2 bn; Amazon holds 87.8% share outside China