linear TV

93% of 18-24s engage with sport on social media at least weekly: WARC

IAB Tech Lab launches Advanced TV Initiative

Most recalled brands during World Cup 2023: Oppo, Thums Up, MRF, Havells, Dream11 get top spots

Collective might needed to bring remaining 100mn households to our fold: IBDF president K Madhavan

Global retail media adex in 2023 to hit $128.2 bn; Amazon holds 87.8% share outside China

Who could be the potential partner for Disney's India TV and digital business?

JioCinema takes fresh guard for another digital powerplay with India's Tour of West Indies

Higher digital engagement correlates with higher watch time on both LTV and OTTs: BCG-Meta report

Viacom18 bundles TV ad spots as value addition with CTV for WPL 2023

75% of top-of-the-funnel consumers are cord-cutters: Harshdeep Chhabra of Mindshare Fulcrum