linear TV
Is TAM India’s return to ratings business the end of the road for BARC India?
Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content
"Superficial" view of Pay TV: Industry leaders counter decline reports
Cost and creative readiness stand out as primary hurdles in CTV advertising space
93% of 18-24s engage with sport on social media at least weekly: WARC