linear TV

Global ad spend on linear TV falls to $143.9bn as streaming accelerates

Zee to invest Rs 50 crore in ZBullet, Rs 40 crore in Advance Media Distribution

80–85% of GCPL’s internet investments now directed to CTV, says Harshdeep Chhabra

Is TAM India’s return to ratings business the end of the road for BARC India?

India TV Speed News launches on the web

What the Tata Play-Sony fallout signals for linear TV’s future

Hungama OTT expands to Connected TVs, targets family viewers, scales up Hindi content

"Superficial" view of Pay TV: Industry leaders counter decline reports

Reliance-Disney merger may negatively affect other linear TV broadcasters: Karan Taurani

Cost and creative readiness stand out as primary hurdles in CTV advertising space