IPL 2023
Enigmatic Smile's new TVC featuring MS Dhoni introduces its 'Single.ID' offering
Bumper IPL viewership boosts advertisers' confidence; many plan to enter mid-season
IPL 2023 records highest-ever HSM reach on TV in the league's history
95% of viewers witnessed interactive animation ads during IPL: iCubesWire survey
Star Sports adds Rishabh Pant to its roster of 'Believe Ambassadors'