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IPL 2023 records highest-ever HSM reach on TV in the league's history

The viewers consumed a total of 166 billion minutes during the first 29 matches. This figure is the second-highest-ever consumption, excluding the COVID-19 years

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IPL 2023 records highest-ever HSM reach on TV in the league's history

The Indian Premier League’s (IPL) cumulative reach for live broadcast on television has reached 409 million in the first 29 matches, which is 30% higher than last year, according to BARC data.

Star Sports has already achieved a 10% higher cum reach in the mid of the tournament than the last full season's reach.

The 16th season of IPL has recorded the highest-ever reach in Hindi Speaking Markets (HSM).

While the reach is highest in Gujarat, Maharashtra, UP, Rajasthan, and MP markets, the tournament has recorded the second-highest-ever reach in Delhi, Punjab, Haryana, Chandigarh, Himachal Pradesh (PHCHP), and Karnataka markets.

The viewers consumed a total of 166 billion minutes during the first 29 matches. This figure is the second-highest-ever consumption, excluding the COVID-19 years.

The league has also seen a 24% growth in TVR over the last year, even after three weeks.

The RCB versus CSK match registered the second-highest rating at 7.2 TVR. The match also recorded the second-highest peak concurrency of the season at 52 million.

Moreover, the league has also broken records in terms of HD reach, recording the highest-ever reach of 66.4 million, which is three times higher than the figure recorded last year.

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BARC BARC data IPL csk IPL 2023 Hindi speaking market HSM rating TVR RCB
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