Enigmatic Smile's new TVC featuring MS Dhoni introduces its 'Single.ID' offering

Loyalty rewards marketing facilitator, Enigmatic Smile has launched its latest TVC with brand ambassador MS Dhoni.

Marking its launch in India, the company commissioned Indian production house Windchimes, to produce the video featuring MS Dhoni, which will be aired on Star Sports HD during the ongoing IPL season.

The video showcases the beauty of Single.id and drives the core message that every consumer can simply “Link their credit or debit payment cards once and collect rewards forever” in any connected rewards programme.

The company’s core product, Single.id, aims to ensure that reward programme participants in India “never miss out on rewards”. It does this by automatically linking retailer discounts to existing bank cards. 

“Crores of Rs in reward points and discounts are never redeemed each year. At Single.id we consider this loss of consumer value, a travesty. Single.id fixes this, and thus improves engagement like never before,” said Bish Smeir, CEO, Enigmatic Smile.

Chandra Bhushan, Country Head, added, “Every single payment you make becomes a reward opportunity. With Single.id there are no separate discount cards or barcodes necessary. By registering your credit and debit cards with a Single.id connected reward programme, customers can essentially get a better price while shopping.”

https://www.single.id/

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