GenZ

TVS Raider answers ‘Call of the Wicked’ in new ad film

GenZ value recommendations more from local influencers rather than typical celebrity endorsers: Report

Insights for brands to leverage shifting attitudes of Indian consumers

WPP partners with Roblox to help brands leverage gaming content

GenZ prefer authentic content; spend on experiences: Publicis Groupe India report

GenZ cohort to orchestrate bold shifts in consumption: Bernstein report

KFC India captures GenZ eating KFC Rolls anytime, anywhere

GenZ embraces ‘human machine symbiosis’ as 72% believe AI understands them better than anyone: Cheil report

55% millennials follow daily news compared to 36% GenZ: Weber Shandwick

86% of GenZ choose TV as top source of daily information: MSL report