GenZ

Zing announces a lineup of GenZ inspired digital content for traditional TV screens

TVS Raider answers ‘Call of the Wicked’ in new ad film

GenZ value recommendations more from local influencers rather than typical celebrity endorsers: Report

Insights for brands to leverage shifting attitudes of Indian consumers

WPP partners with Roblox to help brands leverage gaming content

GenZ prefer authentic content; spend on experiences: Publicis Groupe India report

GenZ cohort to orchestrate bold shifts in consumption: Bernstein report

KFC India captures GenZ eating KFC Rolls anytime, anywhere

GenZ embraces ‘human machine symbiosis’ as 72% believe AI understands them better than anyone: Cheil report

55% millennials follow daily news compared to 36% GenZ: Weber Shandwick