GCPL

GCPL's Sitapati case for Muuchstac: profit first, micro-influencers strategy

FMCG ad spends hold firm in Q2 FY26 despite GST transition and weak urban demand

GCPL buys Muuchstac from Triology Solutions in Rs 500 crore acquisition

GCPL Q2FY26 AdEx rises 19.72% sequentially, PAT dips 6.5% amid Indonesia drag

The role didn’t leverage my strengths: Swati Bhattacharya on exiting GCPL’s Lightbox

FMCG price cuts to reach shelves early next month: Sudhir Sitapati of GCPL

GCPL’s Harsh Deep Chhabra warns FMCG brands against blind bets on first-party data

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

80–85% of GCPL’s internet investments now directed to CTV, says Harshdeep Chhabra

Why GCPL’s in-house media push signals a shift for brands and agencies