GCPL

GCPL’s Harsh Deep Chhabra warns FMCG brands against blind bets on first-party data

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

80–85% of GCPL’s internet investments now directed to CTV, says Harshdeep Chhabra

Why GCPL’s in-house media push signals a shift for brands and agencies

GCPL ad spends dip 5% YoY to Rs 313.83 crore in Q1 FY2026

GCPL targets Rs 500 crore revenue for Godrej Fab in FY26

Yannick Bollore’s India visit fuels talk of Havas acquiring Madison World

Why new brands are betting big on Tamil Nadu: GCPL’s Sudhir Sitapati explains

GCPL spends Rs 1,369.21 crore on advertising and publicity in FY2025

Essencemediacom bags Godrej Consumer Products’ media mandate