four-week rolling
Advertisers brace for major reset with unrolling of news viewership data
BARC’s shift to weekly unrolled ratings: What it means for news genre
BARC India vindicates BestMediaInfo’s case against four-week rolling average
BARC under scanner again as PM’s Operation Sindoor eve speech underdelivers
Aaj Tak most watched in election weeks, even on BARC India's rolled data