FMCG

Gupshup launches AI Agents for D2C, Retail, e-comm, and FMCG

Indian AdEx grows 9% to reach Rs 1,07,980 crore in 2024; trails global AdEx: Madison

Gillette India adex rises 27% YoY to Rs 94.97 in December quarter

Dabur’s Q3 ad spends remain muted at Rs 226.72 crore

Emami’s adex up 21% QoQ and 6% YoY to Rs 175.73 crore in Q3 FY2025

Krishnarao Buddha bids adieu to Parle Products after 23 years

Premiumisation continues, but consumer preference shifts to smaller packs: HUL’s Rohit Jawa

HUL cuts Q3 adex by 7% to Rs 1,507 crore; acquires 90.5% stake in Minimalist

OOH to rake in Rs 750 crore from Maha Kumbh 2025; ad rates shoot

FMCG sector faces margin squeeze amid inflation and high input costs in Q3 FY25