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festive season

Will reality shows will give much-needed push to TV adex this festive season?Television
Will reality shows will give much-needed push to TV adex this festive season?
By Sakshi Sharma
Sep 11, 2023 10:04 IST 8 Min read
54% of Indian consumers opt for hybrid shopping during festive season: InMobi's Festive reportMarketing
54% of Indian consumers opt for hybrid shopping during festive season: InMobi's Festive report
By BestMediaInfo Bureau
Aug 31, 2023 13:25 IST 3 Min read
Touted as IPL of entertainment, Bigg Boss 17 aims for 350-400 mn reachTelevision
Touted as IPL of entertainment, Bigg Boss 17 aims for 350-400 mn reach
By Akansha Srivastava
Aug 31, 2023 09:00 IST 6 Min read
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive seasonTelevision
With impact properties, GECs remain optimistic despite challenges from cricketing events this festive season
By Sakshi Sharma
Aug 25, 2023 11:03 IST 6 Min read
Network18 witnessing uplift in ad rates fueled by strong leadership of its channels: Puneet SinghviDigital
Network18 witnessing uplift in ad rates fueled by strong leadership of its channels: Puneet Singhvi
By Sakshi Sharma
Aug 25, 2023 10:43 IST 6 Min read
Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar surveyMarketing
Indian shoppers to boost their spending by 14% YoY this festive season: Disney+ Hotstar survey
By BestMediaInfo Bureau
Aug 25, 2023 08:52 IST 1 Min read
In-depth: Has incremental revenue from festive season reduced for creative agencies?In-depth
In-depth: Has incremental revenue from festive season reduced for creative agencies?
By Shreya Negi
Aug 21, 2023 09:11 IST 6 Min read
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive seasonIn-depth
In-depth: D2C brands earmark 30-40% of annual marketing budget for festive season
By Sakshi Sharma
Aug 09, 2023 10:27 IST 7 Min read
Bausch + Lomb launches 'BeASuperstar' campaign targeting the South Indian marketAd Craft
Bausch + Lomb launches 'BeASuperstar' campaign targeting the South Indian market
By BestMediaInfo Bureau
Jan 27, 2023 15:26 IST 2 Min read
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive seasonIn-depth
In-depth: Advertising and marketing industry hopeful about year-end after a slight setback in festive season
By Nisha Qureshi
Nov 21, 2022 09:53 IST 4 Min read
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