Amazon India celebrates the dedication of their employees and partners with #MagicHaiAmazonHai campaign

Amazon India has launched #MagicHaiAmazonHai campaign. The campaign puts the spotlight on Amazon India’s employees, associates and partners, who are committed to offering the widest selection, fast and reliable delivery and a trusted and convenient experience to customers during the festive season and beyond.

Amazon employees, associates and partners from diverse backgrounds and different regions of the country have been part of the festive season event every year at Amazon. The campaign film provides behind-the-scenes into the efforts of the people that go into making speedy and reliable order deliveries to customers.

Conceptualised by The Minimalist, the three-week-long campaign unfolds the brand narrative of speed, reliability and service efficiency backed by people, process and technology. To generate intrigue and anticipation, two teaser videos were released, offering a glimpse of the campaign's essence. The film features a jingle that encapsulates the theme of the campaign. This is complemented by visuals showcasing the intricate processes involved in delivering an order and the dedicated individuals who make it all possible.

Madhavi Kochar, Head – Corporate Communications, Amazon India, said, "At Amazon, our people are at the heart of our business and we believe that our network, infrastructure, technology, and processes are only as strong as the people that power them. Our employees, associates, and partners create the kind of human magic that leads to customer delight. #MagicHaiAmazonHai is a celebration of their hard work and commitment to making our customers' celebrations truly magical."

Sahil Vaidya, Co-Founder, The Minimalist, said, "Crafting the #MagicHaiAmazonHai campaign was a remarkable journey, aimed at showcasing the unseen efforts that fuel the magic of Amazon India. It's a tribute to the incredible individuals who create customer delight during the festive season. The team at The Minimalist had an absolute blast building this exciting, multi-layered campaign"

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