HT Media Group announced a 25% price hike in advertising prices across all brands within its radio division, Fever Network ahead of the festive season in 2023.
Earlier in May 2023, the radio network had announced a price hike to the tune of 25% across all its radio brands.
Fever Network radio stations include Fever FM, Radio One, Radio Nasha, and Punjabi Fever.
Fever Network operates 22 stations across 15 cities, with three in Delhi and Mumbai, two in Bengaluru, Chennai, and Kolkata, and a presence in Hyderabad, Pune, Ahmedabad, and 7 UP cities.
Ramesh Menon, CEO of Audio Business, HT Media Group, said, “Advertisers' confidence in radio, especially on the Fever network during festive seasons, is high. We strive to address our advertisers' core business and marketing objectives through solutions across our network. The ever-increasing demand for inventory has necessitated price increases across our markets. We are committed to delivering the best advertising environment to our customers without compromising our audience's content experience.”
Rohit Kalra, Chief Revenue Officer of Fever FM, said, "Radio ad volumes are growing sequentially Q-O-Q. We are thrilled to witness the resurgence of confidence among advertisers in the radio industry ahead of Q3. Q3 is going to be super busy with both Cricket and Festivals going hand in hand. Fever Network continues to be a preferred choice for brands, and this price increase reflects the growing value we offer to our advertising partners. We remain dedicated to delivering exceptional results for our clients, and have already planned innovations like Beyond Boundaries by Virender Sehwag, The Great India Tambola on radio’s first gaming platform Playwithfever.com, Ramayan: The Audio Drama Series and many more in Q3."