e-comm

Brands embracing a full-funnel approach in e-commerce: Amazon Ads’ Ajay Sharma

Nearly 1 in 2 rural consumers exposed to both online and offline media: Report

FMCG cos offloading near-expiry products via q-comm and e-commerce platforms: AICPDF

FMCG giants see doubling of q-comm share in e-comm sales: Deloitte-FICCI Report

In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023