e-comm
Brands embracing a full-funnel approach in e-commerce: Amazon Ads’ Ajay Sharma
Nearly 1 in 2 rural consumers exposed to both online and offline media: Report
FMCG cos offloading near-expiry products via q-comm and e-commerce platforms: AICPDF
FMCG giants see doubling of q-comm share in e-comm sales: Deloitte-FICCI Report
In-depth: Telcos, consumer tech, auto and e-comm companies to lead advertising in IPL 2023