data

70% B2B marketers increased marketing budgets in last 3 years, mainly in data & tech: EssenceMediacom

32% of Urban Indians increased cinema-going frequency over the past year: Report

Nielsen appoints Karthik Rao as new CEO

YouTube draws flak from ad agencies over plans to use own co-viewing data for CTV ads

Wavemaker India releases white paper 'Demystify Customer Data Platform'

Social Panga merges with LS Digital

Angel One unveils its Super App through #SuperIsHere campaign

Identifying efficient supply paths to maximise the effectiveness of programmatic advertising

MX Player powers up its audience stack with Vserv AudiencePro

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