data-driven marketing

Rise of performance marketing sparks a rethink on whether it’s still marketing or just sales

GrowthJockey launches Intellsys AdGPT to advance data-driven marketing decisions

Indian CMOs use AI daily but emphasise empathy and human insight: Dentsu report

Ravi Krishnan launches Abler Sports & Entertainment to focus on IP-led, cross-sector strategy

From clicks to conversions: The power of data-driven marketing strategies

How to personalise marketing without invading privacy

How brands are making the most out of their customer's journey through retail media advertising

Goafest 2023: Data is a double-edged sword, say marketing professionals