CTV
JioStar onboards Hyundai as CTV Co-Powered sponsor for T20 World Cup 2026
Akhil Bhalla joins NDTV as Product Head to lead Live and Connected TV
CTV adoption rises, but agencies struggle with control, overlap and consistency
ChatGPT usage rose 160% in 2025, pushing brands from SEO to AI visibility
49 per cent of incremental CTV viewers come from rural markets: Kantar
Pinterest to acquire tvScientific, bringing performance advertising to connected TV
India’s CTV surge is unstoppable, but trust gaps worry advertisers
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