cricket

Coca-Cola teams up with ICC for Men's Cricket World Cup 2023

ICC World Cup ad rates touch all-time high; Disney Star set to make up for IPL shortfall

JioCinema takes fresh guard for another digital powerplay with India's Tour of West Indies

Dream11 becomes Team India's lead sponsor for three years

ICC announces Men's Cricket World Cup 2023 schedule; Star Sports and Hotstar to present live matches in India

Here's how Fundamental and Lens Flare Films reintroduced adidas to Indian Cricket

World Cup, Asia Cup free on Hotstar: Advertisers expect double reach, better targeting, lesser CPM rates

Free content would lead to higher losses for OTTs, says Karan Taurani as Hotstar announces free streaming for two tournaments

Cadbury Dairy Milk brings India together to #CheerForAllSports beyond cricket

Rishabh Pant adds the 'masala' in Maggi's “Match. Maggi. Masala” campaign