creator economy

Amazon’s creator army now powers 2 crore shopping decisions; here’s how it really works

India will fall below its 2% global M&E share if it does not embrace AI, warns I&B Secy Sanjay Jaju

Snapdragon wants consumers to demand the chip, not just the phone

What happens to brand building when television is no longer the hero?

Dentsu launches Sports & Entertainment network in India under Yosuke Murai

Exclusive: TVF in talks with WAVES OTT to create show under MIB’s digital content initiative

FICCI FRAMES at 25 puts regulation, platforms, AI, live sports economics at the centre

India emerges as global growth engine in WPP’s advertising outlook

IAMAI to channel expertise to protect creative economy: Kiran Mani on MIB anti-piracy task force

ANI vs YouTubers: Why YouTube must step in to protect its creator ecosystem