consumers

Indian consumers demand brands get personal, reject labels and stereotypes: Adobe research

How will Google's bid to give personalisation power to users through My Ad Center impact the advertisers?

Havas Group India concludes 'Havas Spark 2.0' internship programme with Gen Z Report 2022

Cheil India conceptualises inDriver's 'Aapki Marzi, Aapki Ride' campaign

Rural India is reprioritising its purchase basket to manage impact of inflation: Kantar and GroupM Dialogue Factory's report

Maintaining investment in brand is key for marketers responding to 'stagflation' and planning for recovery: WARC

A majority of 73% consumers prefer online shopping, especially on mobile: Snapchat study

Over 90% Indian festive shoppers likely to try a new brand; 8 in 10 discovering new brands online: Meta report