JioAds launches advertiser-focused AI platform Picasso.AI

With an ambition to serve advertisers, both big and small, and to solve how local small businesses can build a compelling video creative and reach customers on mobile and CTVs in their local pincodes, JioAds has launched a new AI proprietary platform, Picasso.AI.

As per the launch video posted by JioAds’ CEO, Gulshan Verma, on professional social networking platform LinkedIn, the platform’s dashboard directs advertisers to the campaign creation dashboard upon logging in.

It is after this that the advertisers get to choose a specific area based on pincodes or city to target potential customers and input the ‘Offer Description’ which will be integrated into the video creative.

Post this, the advertisers also get the option to select template source and choose between the flexibility of opting for a display or video creative before initiating their campaigns and generating their distinctive video creatives via the Gen-AI led platform and previewing them as well.

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