consumer

Complan’s iconic jingle returns as a digital sound cue on Zepto checkout

Harsh Deep Chhabra’s playbook for resilient marketing, from crisis-time deals to CTV bets

44% of Indians prefer superior products even at higher prices : Hakuhodo India

Four in ten Indians plan purchases above Rs 20,000: MiQ

Born there, not here? Dabur’s Toothpaste ad sparks debate over swadeshi claims

India holds second spot on global consumer sentiment index despite August decline

Festive online shoppers turn to AI for price tracking, recommendations and gift ideas: Survey

Food labelling must be key trust factor, not just marketing tool: Nidhi Khare

Darpan Sanghvi reveals why even the biggest celebrities can’t save brands with weak fundamentals

Brands, do you know Reddit users are calling you out, unfiltered?