CAC

Deconstruct achieves profitability in FY25, driven by strong marketing and lower CAC

In-depth: Do click-through rates deserve the hype they get in the digital marketing world?

Number of profitable unicorns to grow from ~30 in FY22 to ~55 in FY27 across most sectors: Redseer

BeatO appoints Tata 1mg's Priyang Agarwal as VP- Marketing

Human-generated online ads bring 9.5x customers compared to AI-generated ones

The role of brand building in reducing customer acquisition cost

ad:tech New Delhi to be held on March 15-16 in Gurugram