brands

Disney Star onboards 18 sponsors for Asia Cup 2023

Why brands must delink influences from influencers

Red FM is evolving into a cultural celebration evangelist: Nisha Narayanan on 'South Side Story'

HT Media files patent for its AI-led creative optimisation solution HT AICOS for brands

From Bollywood to brands: A deep dive into Saif Ali Khan's endorsement voyage as he turns 53

How will increase in BCCI media rights value impact broadcasters' economics?

Ad spends during festive, sporting season to increase by 15% this year

Ad tech company Infomo Global onboards Manoj Kohli as Chief Mentor

Key ingredients of well-crafted advertiser-media agency agreements

As Asia Cup, World Cup goes free on mobile, Hotstar plays on volume; slashes mobile ad rates