TIPS Industries appoints Kiran Dcruz as SVP, Brands and Partnerships

TIPS Industries announced the appointment of Kiran Dcruz as Senior Vice-President for Brands and Partnerships.  

In his new role, Dcruz will lead the strategy for the TIPS Music brand and build collaborative partnerships between brands, artists and music.

Before joining TIPS Industries, Dcruz served as Head – Brand Partnerships at Sony Entertainment Talent Ventures.

Chairman and Managing Director, Kumar Taurani, TIPS Industries, said, “We welcome Kiran to Tips Industries. We leverage his extensive experience to drive strategic brand initiatives and expand the company's footprint in the evolving entertainment and media landscape. This is in line with our commitment of delivering 30% growth to our investors"

Hari Nair, CEO, TIPS Industries, commented, “Kiran is an experienced creative professional who has a proven track record in ideating and creating great partnerships between music, artists and brands. His expertise aligns very well with our objectives of opening up new revenue streams for Tips. I wish him the best”

Dcruz said, "I’m delighted to become a part of TIPS Industries, a goldmine of music content. Tip’s music is working wonders now & is the perfect time to re-imagine opportunities and create music experiences through strategic brand partnerships. I look forward to contributing to the revenues & growth of our company.”

Dcruz has previously worked with brands like MTV, Fever, Red FM, Radio One and Sony Music Entertainment, handling multiple roles.

At Sony Music Entertainment, he was the Director - Brand Partnerships & Music Licensing for eight years.

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