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BARC

BARC to stop measuring analogue; viewership trend unpredictable

BARC to stop measuring analogue; viewership trend unpredictable

By Raushni Bhagia

May 04, 2017 06:29 IST logo

4 Min read

Dipstick: Thumbs up for BARC's digital measurement service EKAM

Dipstick: Thumbs up for BARC's digital measurement service EKAM

By Archit Ambekar

Apr 18, 2017 01:28 IST logo

4 Min read

Zee Melt 2016: Experts debate effectiveness of ads on digital

Zee Melt 2016: Experts debate effectiveness of ads on digital

By BestMediaInfo Bureau

Aug 29, 2016 04:50 IST logo

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BARC India to build a pool of consultancy companies for broadcasters

TVT or TVR: Who will solve the puzzle?

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Nov 16, 2015 04:54 IST logo

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BARC India to build a pool of consultancy companies for broadcasters

With BARC all set, broadcasters and media agencies begin to pull out from TAM

By BestMediaInfo Bureau

Mar 09, 2015 05:53 IST logo

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