BARC India

BARC India's baseline study in abeyance puts TV advertising in limbo

I&B ministry pushes for unified measurement

BARC India set to deploy premium panels with capability to measure CTV

BARC India appoints Bikramjit Chaudhuri as Chief of Measurement Science & Analytics

Divided house on multiple ratings agencies; industry against TV+OTT ratings

How dual currency will play out as TAM re-enters TV ratings business

Derrick Gray resigns as BARC India Chief of Measurement Science and Business Analytics

Court permits Mumbai police to withdraw TRP scam case involving Arnab Goswami

Broadcasters apprehensive about ISEC; IBDF forms task force

MRSI launches new socio-economic classification system – ISEC