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BARC India
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BARC shocker: Even India-Pakistan war fails to deliver ratings for TV news
May 16, 2025
11:37
IST
3 Min read
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BARC under scanner again as PM’s Operation Sindoor eve speech underdelivers
May 15, 2025
15:19
IST
3 Min read
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BARC India's baseline study in abeyance puts TV advertising in limbo
Mar 18, 2025
11:03
IST
3 Min read
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BARC India set to deploy premium panels with capability to measure CTV
Sep 24, 2024
10:50
IST
2 Min read
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Divided house on multiple ratings agencies; industry against TV+OTT ratings
May 06, 2024
11:19
IST
3 Min read
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How dual currency will play out as TAM re-enters TV ratings business
Apr 09, 2024
12:09
IST
4 Min read