automation

AI is shrinking agency work. Can strategy save the agency business?

When everyone can create, taste becomes advertising’s last moat

Why creativity, not data and automation, will define the future of advertising, Amitesh Rao explains

Why tier-2 India is the new launchpad for global scale ideas

PubMatic outlines new Architecture of Advertising Intelligence for evolving ad tech

From infrastructure to intelligence: Marketing’s role in the new era of electrical and automation

Why GCPL’s in-house media push signals a shift for brands and agencies

AI, automation, and influencers: How HUL is reshaping marketing for the digital age

Why CRM and marketing automation are vital for real estate growth

AI reduces advertising costs, should not be considered additional expense: GroupM's Atique Kazi