attention

Attention economy in India isn’t centralised. It is regionalised, localised, fiercely defended

Short videos capture 81% shopper attention: VDO.AI Playbook 2025

Curiosity, not attention, is the real digital scarcity: Zerodha Co-founder, Nikhil Kamath

Just 5% more attention can double brand impact: Snapchat-WPP study

Can attention measurement prove its worth or slip into vanity status?

IAS, DoubleVerify roll out separate attention metrics for Snapchat

Digital black hole: MFA sites are quietly eating away 30% of India’s programmatic ad spends

Truecaller eyes spot as India’s next big ad platform after Google and Meta

Blaming reduced attention span is the ultimate cop-out: Saksham Jadon, Youngun

Zee TV introduces 'Zee Mini Series' to strengthen appointment viewing