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Scepticism looms over advertising potential on Threads

Marketers should move away from binary view of brand versus performance marketing

JioCinema and Sports18 to bring back T20 World Cup memories—Nov 8 onwards

Elon Musk's X removes Unilever from its advertiser boycott lawsuit

Viacom18 expects a 30-40% rise in revenue from Bigg Boss Season 18

ASCI busts fake news; clarifies it didn’t ask advertisers not to release ads between June 18 and July 9

Advertiser returns on Meta have increased by 30-35% because of AI: Sandhya Devanathan

JioCinema announces slew of offerings for advertisers ahead of IPL 2024

WPL's growing interest and unique demographic is game-changer for advertisers: Anil Jayaraj

8 in 10 South cinema audiences visit a theatre at least once a month: GroupM report