OTT

41% of consumers in India say it is acceptable to share their streaming service login details: YouGov study

AajTak launches connected devices stream “Aaj Tak Live News Stream”

Zee5 partners with BBC Studios India; announces 'The Broken News' as the first Hindi project

Sales of CTVs are growing by 20-30% YoY; to cross 40 million by 2025 in India: Samsung's Prabhvir Sahmey in MMA-GroupM report

Applause Entertainment promotes Deepak Segal to Chief Creative Officer & Prasoon Garg to Chief Business Officer role

Zee5 announces content slate of 80+ titles for 2022

MX Media announces organisational restructuring and appointments

95% of all viewing happening on OTT across platforms is through mobile screens: Gautam Talwar of MX Player

One in five of our customers are watching Indian content & doing so outside of India: James Farrell of Amazon Studios

Amazon Prime Video to double content investments in 5 years in India; Forays into original movies