Prime Video successfully concluded its participation at the 53rd International Film Festival of India (IFFI), held in Goa.
For the second year in a row, Prime Video’s presence at IFFI, Asia’s oldest and India’s most iconic international film festival, was marked with high-octane events.
Attuned to the festival’s objective of promoting and nurturing of content and creators from across the world, Prime Video participated in specially-curated initiatives at the event, including an exclusive showcase of its upcoming Amazon Original series ‘Vadhandhi – The Fable of Velonie’, a session on Enhancing Storytelling through Technology, which was led by the creators and VFX experts of action-adventure film ‘Ram Setu’, Prime Video’s theatrical co-production debut, and a masterclass with Pankaj Tripathi on ‘Craft of Cinema - Character Development’, helmed by Gaurav Gandhi, Vice President, Prime Video, India.
Prime Video also set-up a tech pavilion that offered visitors a chance to experience the reel magic created by VFX in the film Ram Setu.
The film festival recognised the pivotal role that video streaming services are playing in delivering entertainment across India and the world, it has also initiated many new dialogues between talent, film makers, creative partners and the entertainment community that are likely to give a fillip to India’s creative economy.
A special 30-minute preview was also screened for the audience, that took them into the world of Vadhandhi - The Fable of Velonie.