OTT

65% of IPL fans want new winner this year, RCB favourite: Survey

Interactive, digital-first ads key to success on Prime Video’s ad-supported tier, say experts

Why ad frequency fatigue still plagues digital advertising, despite all the tech

Kiran Mani, Vivek Malhotra among “all-alpha-male” IAMAI governing council members

BCCI confirms IPL restart from May 17, final slated for June 3

With IPL set to resume this week, advertisers eye a blockbuster RoI

JioStar backs BCCI’s decision to suspend IPL amid India-Pakistan tensions

India bans content originating from Pakistan on OTT platforms

​​WAVES 2025 wasn’t just a summit, but a content renaissance in motion

CTV advertising set to capture 8% of India’s digital AdEx: Deloitte-MPA report